Spread Holiday Cheer

Adding Value to Your Customers This Season 🎁

Hey ,

The holidays aren’t just about boosting sales – they’re also a perfect time to strengthen your relationships with customers by going the extra mile. When you add value during the holidays, you don’t just close deals; you build trust and loyalty that lasts well into the new year.

This week, let’s dive into actionable ways to add value to your customers and make their holiday season memorable while positioning your business as their go-to solution.

1. Offer Solutions, Not Just Services

The holidays can be stressful for your customers. They’re juggling budgets, schedules, and family commitments. Adding value starts with identifying their pain points and offering solutions that make their lives easier.

  • Pro Move: Frame your services as stress-relievers:

    • “Get your project done before the holidays so you can focus on family.”

    • “Schedule now to avoid the January rush and lock in year-end pricing.”

When you solve problems, you aren’t just selling – you’re helping.

2. Show Gratitude with Personalized Messages

Holiday messaging is an easy but powerful way to strengthen relationships. Take the time to send personalized emails, notes, or even small gifts to thank your customers for their trust and partnership.

  • Action Step:

    • Send thank-you emails highlighting their importance to your business.

    • Include a personal touch like mentioning their specific project or the value they’ve brought to your business.

Example: “We’re so grateful to have worked with you this year. Helping you achieve [specific result] was a highlight for us. Wishing you and your family a wonderful holiday season!”

3. Create Exclusive Holiday Offers

Value doesn’t always mean discounts, but the holidays are a great time to reward loyal customers or offer something special to attract new ones.

  • Ideas for Exclusive Offers:

    • “Holiday Bundle: Combine services for a 20% discount.”

    • “Free upgrade on projects booked before December 31.”

    • “Refer a friend during the holidays and receive a $100 gift card.”

These offers add value while creating urgency.

4. Share Knowledge with Your Customers

Sometimes the best way to add value is by being a resource. Sharing helpful tips, advice, or insights that are relevant to your customers’ needs can leave a lasting impression.

  • Content Ideas:

    • A holiday checklist or guide related to your industry.

    • Maintenance tips to help customers protect their investments during the winter.

    • FAQs about holiday schedules, financing options, or seasonal services.

Pro Move: Send a holiday email with tips like:
“5 Ways to Protect Your [Service/Project] During the Winter Season.”

5. Focus on Convenience

The holidays are busy, and customers value businesses that make their lives easier. Look for ways to simplify the process of working with you.

  • Ideas to Enhance Convenience:

    • Offer flexible scheduling to accommodate holiday plans.

    • Introduce financing or payment plans to help with holiday budgets.

    • Provide virtual consultations or online bookings to save time.

6. Involve Your Community

The holidays are about giving back. Involving your business in a community-focused initiative can show customers your values while adding goodwill to your brand.

  • Action Step:

    • Partner with a local charity or host a holiday donation drive.

    • Offer to match donations made by your customers during the season.

    • Share your efforts on social media to inspire participation and connection.

Example: “This holiday season, we’re partnering with [Local Charity] to give back. For every project booked in December, we’ll donate $50 to support families in need.”

7. Don’t Forget the Follow-Up

Adding value isn’t just about what you do during the holidays – it’s also about how you follow up afterward. Reach out to customers in January to thank them again and see if there’s anything else you can do to help them start the year strong.

8. Pro-Tip: Use the Daily Sales Accelerator

Keep yourself and your team focused on adding value this holiday season by leveraging our Daily Sales Accelerator. Learn how to become a master communicator and understand why communicators are the wealthiest people on the planet

Email [email protected] today to claim your spot and make this holiday season your most productive yet.

This holiday season, let’s focus on making your customers feel valued, supported, and cared for. By adding value, you’re not just creating happy customers – you’re building lasting relationships that lead to

To your success,  

Steve Rozenberg

Need help creating a holiday strategy to add value to your customers?

Schedule a one-on-one call with Manny Vargas at [email protected]. Know someone who could use these tips? Share this newsletter and invite them to join the Rise with Rozenberg community.