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Add Holiday Specials to Your Sales Strategy 🎄

Hey ,

Exciting news! As part of our Black Friday special, you can now access the Daily Sales Accelerator FREE for 30 days! This program delivers daily sales training to keep you sharp, motivated, and closing deals consistently through the holidays.

Don’t miss out – email [email protected] today to claim your complimentary access and finish 2024 stronger than ever!

Now, let’s talk about how to use holiday specials to boost your sales and connect with your clients.

1. Why Holiday Specials Work

The holiday season is a time of high spending and decision-making. People are looking for deals, solutions, and ways to prepare for the new year. A well-crafted holiday special can:

   •   Create Urgency: Limited-time offers drive action.

   •   Build Value: Clients feel like they’re getting more for their money.

   •   Strengthen Relationships: Specials show clients you’re thinking of them during the holidays.

Now, let’s look at how to craft an irresistible offer.

2. Types of Holiday Specials to Add

Not all specials are created equal. The right offer depends on your audience and services. Here are some ideas to inspire you:

   •   Discounts & Bonuses:

      •   “Holiday Prep Discount: 15% off projects booked before December 31.”

      •   “Bundle and Save: Combine two services and get 20% off the second.”

   •   Freebies:

      •   “Free Consultation Fridays: Schedule a call this month and get a free upgrade evaluation.”

      •   “Book a project this week and receive a free service add-on.”

   •   End-of-Year Lock-In:

      •   “Secure 2023 pricing for your 2024 projects when you book by December 15.”

      •   “Beat the New Year Rush: Lock in your project date today.”

   •   Client Appreciation:

      •   “Holiday Referral Bonus: Refer a friend and get $100 off your next project.”

3. Create Urgency with Limited-Time Offers

Scarcity and deadlines are key drivers of action. Frame your offers to emphasize urgency.

   •   Pro Move: Use phrases like:

      •   “Offer ends December 15 – book now to save.”

      •   “Only 5 slots available – act fast!”

      •   “Secure your project before holiday availability fills up.”

4. Holiday Messaging Tips

Your offer is only as strong as how it’s communicated. Create messaging that speaks to the season and resonates with your audience.

   •   Focus on Them: Show how your services can reduce stress, save money, or improve their holiday season.

      •   Example: “Start the new year worry-free by tackling your project today!”

   •   Add Holiday Flair: Incorporate festive themes into your emails, ads, and social posts to grab attention.

      •   Example: “Give your home the gift of improvement this holiday season.”

5. Spread the Word

Even the best holiday special won’t work if no one hears about it. Use multiple channels to get the word out:

   •   Email campaigns

   •   Social media posts

   •   Website banners

   •   Direct client outreach (calls, texts, or DMs)

Pro Move: Share success stories from past clients who took advantage of your offers. Real-world examples build trust and credibility.

6. Daily Sales Accelerator: Your Key to Consistent Sales

Don’t forget to take advantage of our Black Friday Special: 30 days of complimentary access to the Daily Sales Accelerator! This program delivers daily training to refine your skills, stay focused, and close more deals.

Email [email protected] to claim your free access today.

7. Pro-Tip: Offer Pre-Booked Incentives

Encourage clients to commit now by offering special incentives for projects scheduled after the holidays. For example:

   •   “Book your January project today and get $200 off.”

   •   “Start 2025 with savings – reserve your project this month!”

Let’s make this holiday season a time for connection, creativity, and big wins. With the right specials, you’ll not only drive sales but also strengthen relationships that will carry into the new year.

To your success,  

Steve Rozenberg

Need help crafting the perfect holiday offer?

Schedule a one-on-one strategy call with Manny Vargas at [email protected]. Know someone who could use these tips? Forward this email and introduce them to the Rise with Rozenberg community!