Stop the Holiday Excuses – Stay in the Sales Game and Win Big 🎯

Hey ,

Big news! This Black Friday, we’re offering a game-changing deal: Complimentary access to our Daily Sales Accelerator for 30 days! That’s 30 days of daily sales training designed to keep you sharp, motivated, and ready to close more deals than ever. 

Don’t miss this opportunity to end the year stronger than ever. Reach out to [email protected] to claim your spot and get started today!

Now, let’s dive into this week’s focus: overcoming the mental roadblocks that hold so many contractors back during the holidays.

1. Excuse #1: “Nobody Buys During the Holidays”

This is one of the most common myths in sales. Yes, people are busy, but they’re also planning for the future – and that includes home improvements, renovations, and upgrades.

- Mindset Shift: Instead of assuming clients don’t want to hear from you, ask yourself, “How can I make it easier for them to say yes right now?” Position yourself as the contractor who helps them check an important item off their to-do list before the year ends.

- Action Step: Reach out with urgency-focused messaging like, “Book now to lock in current pricing before January price increases” or “Take advantage of end-of-year deals while availability lasts.”

2. Excuse #2: “I’ll Wait Until January to Ramp Back Up”

The idea that sales will magically improve in January is another common trap. What happens in January is directly tied to what you do now. If you wait, your pipeline will be empty when the new year rolls around.

- Mindset Shift: Think of the holidays as your momentum-building season. Every call, email, and touchpoint now sets you up for early success in January.

- Action Step: Dedicate time each day to filling your pipeline. Reach out to leads that went cold earlier in the year, follow up with past clients, and focus on creating opportunities that will convert in Q1.Let’s make this holiday season one of focus, reflection, and preparation. With the right mindset, you can turn year-end challenges into your springboard for even bigger success.

3. Excuse #3: “People Don’t Want to Be Bothered Right Now”

Sure, people are busy during the holidays, but that doesn’t mean they’re not open to solutions that make their lives easier. The key is to approach with empathy and value.

- Mindset Shift: You’re not “bothering” anyone – you’re helping them solve a problem. Frame your outreach as a service, not a sales pitch.

- Action Step: Adjust your messaging to focus on convenience and benefits. Try something like, “Let us handle your project now, so you can enjoy the holidays stress-free.”

4. Excuse #4: “I Deserve a Break, Too”

Yes, rest is important, but taking your foot off the gas entirely isn’t the answer. The holidays are your chance to outpace competitors who have stopped working.

- Mindset Shift: Balance is key. Set boundaries for rest and family time, but also commit to a daily minimum for sales activity – even if it’s just one hour of focused work.

- Action Step: Create a simple holiday sales plan with realistic daily goals. Whether it’s following up with five leads or scheduling three client check-ins, consistent small actions will keep your momentum going.

5. Pro-Tip: Set Holiday-Specific Goals

Rather than treating the holidays as a write-off, make them a challenge to excel. Set specific, achievable goals for the rest of the year.

- Examples:

   - Close X number of deals before December 31.

   - Book X appointments for January.

   - Reconnect with X past clients to generate referrals.

Having clear targets will help you stay focused and motivated.

6. Final Thought: You’re Not Selling – You’re Serving

Remember, sales isn’t about pressuring people – it’s about providing solutions. The holidays are a prime time to show your clients how your services can help them start the new year stronger. Don’t let excuses hold you back from making a difference.

Let’s crush the holiday sales mindset and finish 2024 with unstoppable momentum!

To your success,  

Steve Rozenberg

Want personalized coaching to help you stay on track? 

Schedule a one-on-one strategy call with Manny Vargas at [email protected]. Know someone who needs to hear this message? Forward them this email and introduce them to Steve’s game-changing strategies!